Own the future of Athletic Pilates

– and take it higher

The boutique fitness industry is expected to rise to $60B by 2030. Step into a booming industry with a brand that blends transformative workouts, curated design, and a business model built for growth.

Higher Ground Fitness is redefining the boutique lifestyle space with our proprietary HGF Machine and signature method — delivering athletic Pilates designed to build strength, elevate confidence, and transform both body and mindset. Every 45-minute class fuses resistance, cardio, and endurance for a full-spectrum workout that challenges without compromise.

With a proven business model, bold brand identity, and hands-on support, HGF offers a franchise opportunity for those ready to lead a movement, elevate their community, and rise — in business, in life, and in impact.

Why Higher Ground Stands Above

Higher Ground Fitness delivers a bold, elevated franchise opportunity designed to outperform the typical boutique model. From proprietary machines to immersive studio design and high-performing operations, everything we do is engineered for performance and growth.

Why Franchisees Choose HGF

Proven operations refined over 7+ years with 8 corporate-owned studios
30–40% net margins across existing locations

Faster access to proprietary machines that have a 10+ year lifespan

A bold brand identity and immersive studio design

Lean operational model with strong ROI and high retention

Our Mission

At Higher Ground Fitness, we envision a world where strength is earned, individuality is celebrated, and community fuels transformation. We’re building a brand for those who challenge the status quo—clients and owners alike—and we exist to empower people to rise, unapologetically, to their highest potential.

Founded by industry leader Darcy Krinsky, our studios are built on inclusivity, results, and community. With a background in global fitness marketing and a passion for operational excellence, Darcy created a fitness brand that delivers more than just workouts—it delivers transformation.

Who We’re Looking For

We’re seeking hands-on leaders who are ready to build something bold in their community. The ideal franchisee is either an owner-operator or has a dedicated operating partner on the ground who’s deeply invested in the brand.

They have a passion for fitness, a talent for leading people, and a drive to pioneer something new. Whether teaching classes, mentoring instructors, or energizing their local market, our strongest partners are builders—ready to lead with edge, energy, and intention.

Initial Investment

Franchise Fee

$40,000

Est. Initial
Investment

$297,350
to $453,500

Royalty Fee

7%
of Gross
Sales

Training and Support

Comprehensive Training

We train your team to lead with the strength, safety, and energy that define the HGF Method. Our hybrid program blends in-person coaching with self-guided virtual learning, equipping your team to lead with confidence and consistency from day one.

Operational Support

From studio layout and equipment ordering to staffing, scheduling, pricing, and software—our team provides the blueprints and support needed to launch smoothly and scale smart.

Marketing Support

We equip you with branded campaigns, social toolkits, launch strategies, and on-the-ground tactics that convert leads and build lasting membership

Start Your Journey with Higher Ground Fitness

Ready to open a studio that delivers results—and rewards? Let’s make it happen.

Let’s Talk

Fill out the form below to connect with our Higher Ground team.

See It in Action

Visit a studio or join a virtual discovery session to experience our signature workout and operations model.

Launch with Confidence

With full training, marketing, and ongoing support, you won’t be going it alone.

Take the First Step

We’re growing with purpose—and we’re looking for franchisees who want to rise with us.

Ready to Lead a Movement?

Join a franchise that’s bold by design, built with purpose, and powered by results.

Fill out our interest form today, and take the first step toward Higher Ground Higher Ground Fitness

* This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.